CHARMS FOR
CHANGE
Give children the chance to thrive
Even in the most unlikely surroundings, flowers can grow tall and strong. Given the right time, tools and care and opportunity, everyone can blossom and reach their full potential.
Wear your support on World Children’s Day with Charms for change and help UNICEF to ensure every child not only survives but thrives.
Learn, grow, love.
Our new Pandora for UNICEF limited edition charm celebrates the potential of every young person, with the motif of a blooming flower and a star-set stone at the centre, to symbolise reaching for a bright future. "The fact that a star shines so brightly through the darkness, and also references the idea of reaching new heights, made it the perfect shape for the stone. This flower is almost blooming into the sky to become what it's meant to be." A. Filippo Ficarelli and Francesco Terzo, VP Creative Directors, Pandora.
Support young voices
Jewellery that makes a difference
As meaningful as it is special, 15€ from your Charms for change flower charm purchase will be donated to UNICEF’s programmes around the world to give children the chance to thrive. Together, we can support UNICEF to nurture a world where children can flourish with hopes of a brighter future.
About Pandora for UNICEF
This special partnership allows Pandora fans to show their support for UNICEF and its core work to ensure every child not only survives but thrives. Collectively, we’ve supported children all over the world in getting the education they deserve and access to a brighter future, so let’s keep the giving going. One charm could buy: 6 school bags, 500 pencils, or 10 exercise books for the classroom.
Support young voices for every Pandora for UNICEF charm sold between September 29th, 2022 and January 2nd, 2023, Pandora will donate €15 of the purchase price per charm to UNICEF’s work for children and young people, including education, gender equality, rights awareness, personal empowerment and civic engagement programmes.
Non-endorsement
UNICEF does not endorse any company, brand, product, or service.
Non-beneficiary
Images used are commercially licensed. The children featured are not beneficiaries of UNICEF programmes.
